Direct Mail & E-mail Marketing
M&A provides turnkey direct mail and e-mail marketing services, from production through delivery, including:
- Concept
- Copy
- Design
- HTML
- Printing & Lettershop (including international mailing)
- List selection
- Testing, measuring, reporting, evolving
For clients with a busy communications calendar, we can provide the flexible resources to manage tight deadlines, multiple stakeholders, and overlapping communications during peak times.
Relationship Marketing
Our team has decades of experience in an industry that's known for innovation in the disciplines of differentiating lifestyle identities and building customer loyalty. This has made us experts at producing communications that are perfectly in tune with each client's unique strategic market positioning, creative guidelines and core brand values.
M&A provides the talent and initiative necessary to execute your marketing plans and create customized content in a variety of formats and media, allowing you to achieve quantifiable, direct results. Just a few examples of these ever-expanding channels include letters, e-mail, newsletters, brochures, advertisements, web sites, e-guides, point of sale and a host of emerging interactive channels and the out-of-home arena.
Interactive, Mobile and Social Media Marketing
The interactive nature of the internet in a “Web 2.0” world means that, more than ever before, customers are becoming engaged in “co-creating” the very meaning of a brand. Technological advances have changed forever the way marketing messages are disseminated, viewed and retained.
Through our understanding of evolving digital and mobile media channels, we offer our clients a richer variety of marketing opportunities. M&A can leverage any print or promotional campaign for interactive media, including viral marketing, e-mail campaigns, online advertising/search engine marketing (SEM), social networks and via mobile applications.
Deluxe Catalogs
M&A also specializes in working on such robust communications tools as hotel directories and deluxe cruise line brochures. For many of our clients, we maintain databases of product information and images for use in various communication channels, and facilitate the flow of information between a variety of channels and stakeholders.
Branding
We develop customized copy and design that capture the authentic, relevant experience of each client's brand. Our job is not only to create compelling opportunities for customer interaction, but to be mindful, creative stewards of our clients' valuable brands.
Our experienced team can help your company establish a compelling brand identity, through logo and stationery design, website development, and our full line of marketing communications.
Strategic Planning
In addition to honing a message that helps our clients stand out from the crowd, M&A can provide professional account and media planning services to help our clients identify any gaps in marketing strategies, as well as guide you in getting the best return on your marketing dollars. Budgets, timetables, and accountability are established, improving the timing on delivery, and the effectiveness of all key elements.